How to Plan Ecommerce Promotions with Claude
Plan ecommerce holiday promotions with Claude and ToolRouter. Build seasonal sales calendars automatically.
Tool
Claude builds strategic promotional calendars by analyzing holidays through a commercial lens, asking about your product category and audience to prioritize holidays with the highest revenue potential. It maps each to a campaign type, calculates optimal start dates, and suggests inventory and fulfillment preparation timelines.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Public Holidays tool:
- Ask Claude: "Get all US public holidays for 2026 using public-holidays"
- Claude returns the holiday list
- Ask: "Map each holiday to an ecommerce promotion strategy with start dates, campaign themes, and discount types"
- Build your promotional calendar from the results
Example Prompt
Try this with Claude using the Public Holidays tool
Get US and Canadian holidays for Q4 2026. For each holiday relevant to ecommerce, suggest a promotion type, campaign start date, and expected duration.
Tips
- Start planning holiday campaigns at least 6 weeks before each holiday
- Ask Claude to prioritize holidays by ecommerce revenue potential
- Include pre-holiday and post-holiday promotion windows in your calendar