Tools / Public Holidays / Use Cases / Plan Content Around Holidays

Plan Content Around Holidays

Build a content calendar that aligns with public holidays to maximize engagement and relevance.

Quick answer: Use the Public Holidays tool through ToolRouter to plan content around holidays directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Public Holidays

Holiday-themed content consistently outperforms generic posts. People search for holiday-related topics, engage with seasonal content, and share timely references. But keeping track of which holidays are coming up across your target markets is tedious, especially when you publish content for audiences in multiple countries.

The holidays skill gives you a complete list of public holidays for any country, letting you build a content calendar months in advance. Map each holiday to a content idea, schedule production timelines, and never miss an opportunity to publish something timely. From New Year posts to local observances your competitors overlook, holiday data turns your content calendar from reactive to proactive.

Content marketers, social media managers, and editorial teams all benefit from having holiday data integrated into their planning workflow. Instead of scrambling to create something last-minute for a holiday you forgot about, you have content ready weeks ahead.

How to plan content around holidays with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude builds strategic content calendars by mapping holidays to content opportunities and asking follow-up questions about your audience and brand voice. It prioritizes holidays by engagement potential, suggests content angles differentiating from generic seasonal posts, and creates production timelines ensuring adequate lead time for each piece.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to plan content around holidays with Claude

Once connected (see setup above), use the Public Holidays tool:

Ask Claude: "Get all public holidays for the US in 2026 using public-holidays"
Claude returns the complete holiday list
Ask: "Suggest a blog post idea for each major holiday"
Use the holiday-mapped content ideas to build your editorial calendar

Example prompt for Claude

Try this with Claude using the Public Holidays tool

Get all US public holidays for 2026. For each one, suggest a content angle for a SaaS productivity blog. Include the publishing date -- I want to publish 3 days before each holiday.

Tips for Claude

Pull holidays for all your target markets to find unique content opportunities
Ask Claude to prioritize holidays by commercial relevance for your industry
Plan content production 4-6 weeks ahead of each holiday for best results

ChatGPT transforms holiday lists into complete content strategies. It generates creative content ideas for each occasion, suggests optimal publishing dates, and can draft full campaign briefs -- turning a list of dates into a ready-to-execute editorial calendar with themes, formats, and timing for every holiday.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to plan content around holidays with ChatGPT

Once connected (see setup above), use the Public Holidays tool:

Ask: "Get public holidays for the US and UK for Q4 2026"
ChatGPT returns the holiday lists
Request: "Map each holiday to a content idea for an ecommerce brand"
Download your holiday content calendar

Example prompt for ChatGPT

Try this with ChatGPT using the Public Holidays tool

Get US and UK public holidays for Q4 2026. For each one, suggest a social media post theme for a fashion brand. Include ideal posting dates.

Tips for ChatGPT

ChatGPT can generate full content briefs for each holiday
Ask for platform-specific content ideas for each holiday
Request a production timeline working backwards from each holiday date

Copilot fetches holiday data and generates CMS-ready content calendar configurations. Pull holidays for target markets, create JSON content calendar structures with dates, themes, and production deadlines, and build automated scheduling logic populating your editorial pipeline -- all from your development environment.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to plan content around holidays with Copilot

Once connected (see setup above), use the Public Holidays tool:

In Copilot Chat: "Get US public holidays for 2026"
Copilot returns the holiday data
Ask: "Generate a JSON content calendar with these holidays and suggested themes"
Integrate the calendar data into your CMS or scheduling tool

Example prompt for Copilot

Try this with Copilot using the Public Holidays tool

Fetch US holidays for 2026 and generate a JSON content calendar I can import into our CMS. Include suggested themes for a tech blog.

Tips for Copilot

Use the structured output to seed your content management system
Generate calendar entries programmatically for multiple markets
Combine with other data sources to enrich your content planning pipeline

OpenClaw automates content calendar generation around holidays. Pull holiday data for all target markets, map each to content templates based on configured rules, and output complete editorial calendars with production deadlines calculated automatically -- generating your seasonal content plan without manual research.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to plan content around holidays with OpenClaw

Once connected (see setup above), use the Public Holidays tool:

Ask OpenClaw: "Get all public holidays for the US in 2026"
OpenClaw returns the full holiday list
Ask: "Suggest content themes for each holiday"
Build your editorial calendar around the results

Example prompt for OpenClaw

Try this with OpenClaw using the Public Holidays tool

List all US public holidays for 2026 and suggest a blog topic for each that would work for a fintech company.

Tips for OpenClaw

Compare holidays across markets to find content opportunities competitors miss
Plan your highest-effort content for the biggest holidays
Use lesser-known holidays as opportunities for niche, highly relevant content

Frequently Asked Questions

How do I plan content around holidays with an AI assistant?

Build a content calendar that aligns with public holidays to maximize engagement and relevance. Connect the Public Holidays tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Get all public holidays for the US in 2026 using public-holidays" Claude returns the complete holiday list

Which AI assistants can plan content around holidays?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all plan content around holidays using the Public Holidays tool through ToolRouter, with no API keys or coding required.

What does the Public Holidays tool do?

Look up public holidays and bank holidays for any country. Check whether a specific date is a holiday and plan around international schedules.

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Related Workflows

Global Team CoordinatorCoordinate distributed teams across timezones, holidays, and languages with one unified workflow.Remote Team StandupRun informed standups with timezone awareness, holiday flags, and weather disruption alerts.