How to Plan Content Around Holidays with OpenClaw

Holiday content calendar with OpenClaw and ToolRouter. Plan seasonal content effortlessly.

Tool
Public Holidays icon
Public Holidays

OpenClaw automates content calendar generation around holidays. Pull holiday data for all target markets, map each to content templates based on configured rules, and output complete editorial calendars with production deadlines calculated automatically -- generating your seasonal content plan without manual research.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Public Holidays tool:

  1. Ask OpenClaw: "Get all public holidays for the US in 2026"
  2. OpenClaw returns the full holiday list
  3. Ask: "Suggest content themes for each holiday"
  4. Build your editorial calendar around the results

Example Prompt

Try this with OpenClaw using the Public Holidays tool
List all US public holidays for 2026 and suggest a blog topic for each that would work for a fintech company.

Tips

  • Compare holidays across markets to find content opportunities competitors miss
  • Plan your highest-effort content for the biggest holidays
  • Use lesser-known holidays as opportunities for niche, highly relevant content