How to Optimize for AI Discovery with OpenClaw

AI discovery optimization with OpenClaw and ToolRouter. Generative engine optimization for any content.

Tool
GEO icon
GEO

OpenClaw processes your highest-traffic pages through the GEO optimization pipeline in bulk, generating specific restructuring recommendations for each. Schedule it to re-analyze pages after updates to track optimization progress and ensure new content follows AI-friendly patterns from publication.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the GEO tool:

  1. Ask OpenClaw: "Optimize this page for AI search discovery" and provide the URL
  2. OpenClaw returns targeted content restructuring recommendations
  3. Implement the changes
  4. Re-audit to measure improvement

Example Prompt

Try this with OpenClaw using the GEO tool
Give me specific changes to make this page more likely to be cited in AI-generated search responses.

Tips

  • Clear definitions and factual statements are most likely to be cited
  • Tables and structured lists are easier for LLMs to extract than prose
  • Optimize for the questions people actually ask AI assistants about your topic