How to Optimize for AI Discovery with Claude

Optimize content for AI search with Claude and ToolRouter. Get cited in AI-generated responses.

Tool
GEO icon
GEO

Claude delivers targeted GEO optimization recommendations by analyzing page structure and comparing your content against LLM selection patterns. It asks follow-up questions about your competitive landscape to tailor recommendations that differentiate your content from the sources AI assistants currently cite for similar queries.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the GEO tool:

  1. Ask Claude: "Optimize this page for AI discovery using the geo tool" and provide the URL
  2. Claude returns specific content restructuring recommendations
  3. Implement the highest-impact changes first
  4. Re-audit to confirm the improvements

Example Prompt

Try this with Claude using the GEO tool
Optimize https://mysite.com/product-comparison for AI search engines. I want this page to be cited when people ask AI assistants about our product category.

Tips

  • Focus on pages targeting informational queries that AI assistants frequently answer
  • Include clear, factual statements that LLMs can directly quote
  • Structured data and schema markup significantly boost AI citation rates