How to Concept Brand Directions for Pitches with Claude
Generate brand pitch concepts with Claude and ToolRouter. Multiple logo directions for client presentations.
Tool
Claude generates multiple distinct brand concepts in a single session, making it ideal for pitch preparation. Describe the client, their market, and the strategic territories you want to explore, and Claude produces visual concepts for each direction alongside the rationale that explains the thinking behind each one.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Brand Kit Maker tool:
- Brief Claude: "I'm pitching brand identity for a B2B fintech startup. Generate three distinct logo concepts — one authoritative, one approachable, one bold"
- Claude generates each concept and describes the strategic rationale behind it
- Review the concepts and ask Claude to refine whichever direction shows most promise
- Export the concepts and rationale into a presentation to share with the client
Example Prompt
Try this with Claude using the Brand Kit Maker tool
I'm pitching brand identity for "Meridian Finance" — a B2B payment processing startup. Generate three distinct logo concepts: Direction A should feel authoritative and institutional, Direction B approachable and modern, Direction C bold and disruptive. Include a short rationale for each.
Tips
- Ask Claude to name each concept direction and write a one-line positioning line for each
- Generate 3 concepts and let the client eliminate rather than choose — it's easier
- Ask Claude to identify which direction is most distinct from competitors before presenting