How to Concept Brand Directions for Pitches with OpenClaw
Automate brand pitch concepts with OpenClaw and ToolRouter. Bulk concept generation for agency workflows.
Tool
OpenClaw automates brand concepting across multiple clients simultaneously. Generate pitch-ready logo concepts for an entire new business pipeline in one operation, with each concept set packaged and ready for the relevant client presentation.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Brand Kit Maker tool:
- Provide client briefs and the brand directions to explore for each
- OpenClaw generates multiple concepts per client in a single run
- Organize the output by client and concept direction
- Distribute each concept set for the relevant pitch meeting
Example Prompt
Try this with OpenClaw using the Brand Kit Maker tool
Generate brand pitch concepts for three new business clients: 1) Meridian Finance — authoritative, modern, trustworthy; 2) Lumen Health — clean, hopeful, clinical; 3) Forge Studio — bold, maker-culture, industrial. Two concepts per client.
Tips
- Batch-generate pitch concepts for your entire new business pipeline at the start of the week
- Use OpenClaw to regenerate concepts quickly after a client gives directional feedback
- Run concept generation overnight so they are ready for morning pitch prep sessions