How to Create Campaign Brand Variations with Claude
Generate campaign-specific logo variations with Claude and ToolRouter. On-demand brand treatments for marketing.
Tool
Claude turns campaign briefs into logo variations through natural conversation. Describe the campaign — its theme, tone, and visual direction — and Claude generates a variation and refines it based on feedback. Iterate across multiple treatments in one session to find the version that fits the campaign best.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Brand Kit Maker tool:
- Describe the campaign: "Create a holiday version of our logo — [company name], add warmth, deep reds and gold tones"
- Claude generates the campaign variation
- Iterate: "Make it more subtle — reduce the seasonal elements but keep the warmth"
- Use the final variation across campaign assets — email headers, social posts, landing pages
Example Prompt
Try this with Claude using the Brand Kit Maker tool
Create a summer campaign variation of the "Stackly" logo. Keep the wordmark but warm up the palette to coral and yellow tones. Make it feel energetic and seasonal without losing the tech-forward identity.
Tips
- Describe the campaign's emotional tone, not just colors — "celebratory" gives different results than "premium"
- Generate both a full-color and single-color version for flexible use across different backgrounds
- Ask Claude to suggest three different campaign directions before committing to one