How to Concept Brand Directions for Pitches with Copilot
Generate brand pitch concepts with Copilot and ToolRouter. Logo concepts inside your design workflow.
Tool
Copilot generates brand concepts and integrates them directly into pitch documents or web prototypes. Build a live concept page that clients can review in a browser instead of a static PDF — each logo direction embedded in a simple landing page template for a more compelling presentation.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Brand Kit Maker tool:
- Ask: "Generate three distinct brand concepts for [company] — [direction descriptions]"
- Copilot generates each logo and saves them to your project
- Ask Copilot to build a simple HTML presentation page with each concept displayed in context
- Share the live URL with the client for a more interactive pitch experience
Example Prompt
Try this with Copilot using the Brand Kit Maker tool
Generate three logo concepts for "Meridian Finance": authoritative, approachable, and bold. Save each to /pitch/assets/ and build a simple pitch.html page that shows each direction with its name and a one-line description.
Tips
- Build a side-by-side comparison page so clients can see all three concepts together
- Add a simple toggle to show each logo on light and dark backgrounds
- Host the pitch page on a preview URL so clients can share it with stakeholders