How to Generate a Business Logo with Claude
Generate a professional business logo with Claude and ToolRouter. AI logo design from a plain-English description.
Tool
Claude turns your brand description into a prompt-driven logo design session. Describe your business and aesthetic and Claude generates variations, then refines them based on your feedback. Ask follow-up questions like "make it more minimal" or "try a version without an icon" to iterate quickly toward a mark that fits.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Brand Kit Maker tool:
- Ask Claude: "Generate a logo for my company called Driftwood Coffee — modern, earthy, minimal wordmark with a leaf or wave icon"
- Claude calls Brand Kit Maker and returns the generated logo
- Review the result and ask Claude to iterate: "Try a darker color palette and remove the leaf icon"
- Download the final logo and use it across your brand materials
Example Prompt
Try this with Claude using the Brand Kit Maker tool
Generate a logo for my company "Driftwood Coffee". I want a modern, earthy aesthetic — minimal wordmark, muted greens and browns, optional small icon. Show me a few style directions.
Tips
- Mention your industry so the style matches your market — "fintech" gives different results than "artisan bakery"
- Ask Claude to generate multiple style directions and pick the strongest one to refine
- Describe logos you admire as reference: "similar feel to Notion or Linear — clean and minimal"