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Tools / Brand Extract / Use Cases / Extract Brand Colors and Typography from Websites / Claude

How to Extract Brand Colors and Typography with Claude

Extract brand colors and typography from any website using Claude and ToolRouter. Get full palettes and font stacks instantly.

Tool
Brand Extract icon
Brand Extract

Claude extracts brand colors and typography, then helps you analyze the design decisions through conversation. After pulling the palette and font stack, ask Claude to evaluate color contrast ratios, suggest complementary colors for your own brand, or generate CSS custom properties from the extracted design tokens.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile
No API key needed — account created automatically.All platforms →

Steps

Once connected (see setup above), use the Brand Extract tool:

  1. Ask Claude: "Extract the brand colors and typography from stripe.com using the brand-extract tool"
  2. Claude calls extract_brand and returns the full color palette with hex values and font stack details
  3. Ask follow-up: "Create CSS variables from these brand colors and fonts"
  4. Claude generates ready-to-use code based on the extracted brand elements

Example Prompt

Try this with Claude using the Brand Extract tool
Extract all brand colors and typography from stripe.com. Give me the full palette with hex codes and the complete font stack.

Tips

  • Claude can convert extracted colors into CSS custom properties or Tailwind config instantly
  • Ask Claude to compare the extracted palette against WCAG contrast requirements
  • Chain with multiple URLs to compare typography choices across competitors

More Claude Guides

How to Analyze Competitor Brand Identity with ClaudeHow to Check Brand Consistency with ClaudeHow to Extract Brand Guidelines with ClaudeHow to Analyze Brand Sentiment with ClaudeHow to Research Brand Positioning with Claude

Related Workflows

Brand Monitoring DashboardMonitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.Brand Identity BuilderBuild and maintain a cohesive brand identity by extracting brand elements, managing logos, generating on-brand visuals, and auditing consistency.Review MonitoringMonitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.PR & Media MonitoringTrack press coverage, monitor social amplification, and audit brand consistency across media mentions.Visual Brand AuditAudit your visual brand identity by extracting design elements, capturing brand touchpoints, checking logo consistency, and generating updated assets.