Tools / Brand Extract / Use Cases / Extract Brand Colors and Typography from Websites

Extract Brand Colors and Typography from Websites

Automatically extract the complete color palette and typography stack from any website to understand or replicate a brand's visual identity.

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Brand Extract

Every brand communicates through color and typography long before a visitor reads a single word. Extracting these elements accurately is essential for designers creating pitch decks, developers building white-label products, and marketers ensuring consistency across channels.

ToolRouter's extract_brand skill scans a website and returns the full color palette (primary, secondary, accent, and background colors) along with the complete typography stack including font families, weights, and sizes. It distinguishes between heading and body fonts, identifies web font providers, and maps colors to their usage context so you know which blue is the CTA button and which is the footer background.

This is invaluable for agencies onboarding new clients, design teams auditing brand consistency, and anyone who needs to work with an existing brand's visual system without digging through source code or waiting for a brand guide to arrive.

Agent Guides

Claude

  1. Connect ToolRouter to Claude: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Extract the brand colors and typography from stripe.com using the brand-extract tool"
  3. Claude calls extract_brand and returns the full color palette with hex values and font stack details
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ChatGPT

  1. Add ToolRouter to ChatGPT using the MCP JSON configuration
  2. Ask: "Extract the brand colors and typography from stripe.com"
  3. ChatGPT uses ToolRouter's brand-extract tool to scan the site and return the visual identity
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Copilot

  1. Add ToolRouter to your Copilot MCP configuration
  2. Open Copilot Chat and ask: "Extract brand colors and typography from stripe.com"
  3. Copilot calls ToolRouter and returns the palette and font details inline
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OpenClaw

  1. Connect ToolRouter to OpenClaw: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask OpenClaw: "Extract brand colors and typography from stripe.com"
  3. OpenClaw scans the site and returns the complete color palette and font stack
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