Extract Brand Colors and Typography from Websites
Automatically extract the complete color palette and typography stack from any website to understand or replicate a brand's visual identity.
Brand Extract
Colors, fonts, and visual identity
Crawl any website and extract a complete brand profile: color palette, typography, spacing, component styles, logos, icons, animations, layout patterns, and personality traits. Understand a brand's visual language, replicate a design style, or research competitors.
Extract Brand
Crawl a website and extract its complete brand profile including color scheme, typography, spacing, component styles, logos, icons, animations, layout, and brand personality.
Returns: Complete brand profile with colors, fonts, typography, spacing, component styles, logos, animations, layout, and personality traits
Parameters
url *stringURL of the website to extract brand information from
Example
Extract brand profile from a website
curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
-d '{
"tool": "brand-extract",
"skill": "extract_brand",
"input": {
"url": "https://stripe.com"
}
}' \
https://api.toolrouter.com/v1/tools/callQuick Start
MCP (Claude Code)
claude mcp add --transport stdio \
--env TOOLROUTER_API_KEY=YOUR_API_KEY \
toolrouter -- npx -y toolrouter-mcpREST API
curl -H "Authorization: Bearer $TOOLROUTER_API_KEY" \
-d '{"tool":"brand-extract","skill":"extract_brand","input":{}}' \
https://api.toolrouter.com/v1/tools/callUse Cases
Analyze a Competitor's Brand Identity Elements
Reverse-engineer a competitor's brand identity by extracting their visual and messaging elements from their web presence.
Search Papers by Topic
Find relevant academic papers on any research topic across millions of scholarly publications.
Geocode Addresses to Coordinates
Convert street addresses into precise latitude and longitude coordinates for mapping and spatial analysis.
Workflows
Brand Monitoring Dashboard
Monitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.
Brand Identity Builder
Build and maintain a cohesive brand identity by extracting brand elements, managing logos, generating on-brand visuals, and auditing consistency.
Review Monitoring
Monitor customer feedback across app stores, social comments, community discussions, and brand perception to stay ahead of reputation issues.
PR & Media Monitoring
Track press coverage, monitor social amplification, and audit brand consistency across media mentions.
Frequently Asked Questions
What part of the site should I analyze first?
Start with the homepage or a high-traffic landing page. Those pages usually show the clearest mix of colors, typography, spacing, and visual rules.
What does the brand profile actually include?
The extraction covers color scheme, typography, spacing, component styles, logos, icons, animations, layout patterns, and brand personality, so you get a broad visual read rather than just a palette.
Can I use it for competitor design research?
Yes. Running it on multiple competitor sites makes it easy to compare visual systems side by side and spot the patterns each brand repeats.
Does it work on more than one page style?
Yes. You can analyze a homepage, landing page, or product page if you want to see how the brand shifts its presentation across different parts of the site.