How to Check Brand Consistency with Claude

Audit brand consistency across web properties with Claude and ToolRouter. Find visual identity gaps fast.

Tool
Brand Extract icon
Brand Extract

Claude audits brand consistency across your web properties and discusses discrepancies interactively. After scanning multiple URLs, ask Claude to prioritize the most visible inconsistencies, suggest which property should set the standard, or generate specific CSS fixes that bring off-brand pages back into alignment.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Brand Extract tool:

  1. Ask Claude: "Extract brand elements from mysite.com, docs.mysite.com, and app.mysite.com"
  2. Claude runs extract_brand on each property and collects the results
  3. Ask: "Compare the brand elements across all three and flag inconsistencies"
  4. Claude produces a consistency report highlighting color, font, and style deviations

Example Prompt

Try this with Claude using the Brand Extract tool
Extract brand elements from our main site, docs site, and app. Tell me where the branding is inconsistent and what needs to be fixed.

Tips

  • Claude can prioritize inconsistencies by visibility and impact
  • Ask for a detailed fix list organized by property
  • Run periodically after major launches to catch brand drift early