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AI Tools for Media Planners
AI tools that help media planners research audiences, analyze competitor ad spending, build media mix models, and track campaign performance.
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BrandPlatformActive ads
SalesforceLinkedIn47
SalesforceGoogle31
HubSpotFacebook28
HubSpotLinkedIn22
128 total active ads · 4 platforms · Q2 2025
Competitor ad spend and channel analysis
Research what channels, creative formats, and offers competitors are investing in across paid social, display, and search. Understand how your category is allocating media budgets before finalizing your own plan.
Search Facebook, Google, and LinkedIn ad libraries for current campaigns from Zendesk, Freshdesk, and Intercom. What channels are they most active on and what offers are they promoting?
Zendesk: 47 active ads, heaviest on LinkedIn with enterprise messaging, Google ads focused on branded and competitor terms. Freshdesk: 23 ads on Facebook targeting SMB, trial-focused CTAs. Intercom: aggressive LinkedIn presence targeting Engineering and Product titles, demos and use-case videos. Google CPCs in this category run $8–$22.
ToolRouter search_ads
BrandActive adsStrongest channel
Zendesk47LinkedIn
Freshdesk23Facebook
Intercom31LinkedIn
Google CPCs: $8–$22 in this category
Paid search budget planning
Research keyword volumes and CPC benchmarks before allocating paid search budgets. Understand which terms have the highest commercial intent, what they cost, and how much budget you need to compete effectively.
Find the top-volume keywords for cybersecurity software with CPC data. I need to estimate monthly search ad budget for 500 clicks/day to these terms.
Top keywords with CPC: "endpoint security software" (2,900/mo, $18.40 avg CPC), "network security tools" (4,400/mo, $12.80), "vulnerability management" (5,800/mo, $15.20). To reach 500 clicks/day on these terms, estimated monthly budget: $72K–$96K depending on Quality Score and bid strategy.
ToolRouter research_keywords
KeywordMonthly volAvg cpc
endpoint security software2,900$18.40
network security tools4,400$12.80
vulnerability management5,800$15.20
Total 500 clicks/day estimate: $72K–$96K/mo blended
Target audience profile research
Build detailed media behavior profiles for your target audience. Understand which publications they read, which platforms they trust for purchase decisions, and what content formats influence their evaluation process.
Research the media consumption habits of procurement managers at Fortune 500 companies. Where do they get industry news, what publications influence them, and which platforms do they use for vendor discovery?
Procurement managers at large enterprises primarily use LinkedIn for vendor research (82%), trade publications like Supply Chain Dive and Spend Matters, and G2 for peer reviews. YouTube emerges for "how to" vendor evaluation. Primary decision-influencing content: case studies, analyst reports, and peer recommendations. Low social media influence.
ToolRouter research
Top Vendor Discovery
LinkedIn — 82% use for vendor research
Trusted Publications
Supply Chain Dive, Spend Matters, Gartner
Peer Reviews
G2 · influences 68% of shortlist decisions
Most Influential Content
Case studies + analyst reports + peer referrals
Social Media (B2C)
Low influence — Facebook/Instagram minimal impact
Media mix visualization and reporting
Build clean charts and visualizations for media plan presentations and performance reports. Show budget allocation, channel mix, reach and frequency estimates, and performance trends in formats suitable for client or leadership review.
Create a stacked bar chart showing quarterly media spend allocation across 5 channels for the full year. Q1: search $200K, social $150K, display $80K, video $100K, CTV $70K. Q2: search $220K, social $180K, display $90K, video $120K, CTV $90K.
Generated stacked bar chart for Q1–Q4 media mix. Total annual spend: $2.8M. Chart shows search maintaining 35–38% share throughout the year while CTV grows from 11% to 16%. Exported as PNG at 2x resolution for presentation use.
ToolRouter create_chart
Search
Social
Display
Video
CTV
Campaign flight timing research
Research seasonal trends, events, and external factors that should influence campaign timing and geo-targeting decisions. Align media flights with market conditions to maximize relevance and efficiency.
What major business and economic events are coming up in Q3 that I should plan campaign flights around? I am advertising to CFOs and finance leaders.
Key Q3 events for CFO audience: FOMC meeting July 29–30 (rate decision impacts financial sentiment), earnings season peak mid-July and mid-October, Gartner Symposium October (major IT decision-maker event), and end-of-fiscal-year planning for September year-end companies. Recommend heavier flights around earnings announcements when financial decision-makers are most active.
ToolRouter search_events
Jul 29–30
FOMC Meeting — Rate Decision
Mid-Jul
Q2 Earnings Season Peak
Sep 1–15
Fiscal Year-End Planning (Sep year-end cos)
Oct 14–16
Gartner Symposium/ITxpo
Mid-Oct
Q3 Earnings Season Peak
Social audience research
Research the social platform habits and content engagement of specific audience segments. Understand where your target audience spends time, what they engage with, and which influencer accounts they follow.
Research the LinkedIn engagement patterns of accounts targeting marketing leaders — which company pages and influencer accounts have the highest organic reach with CMO and VP Marketing audiences?
Top LinkedIn accounts for marketing leader audience: Gary Vaynerchuk (3.2% engagement), Rand Fishkin (4.1% engagement), and HubSpot company page (2.8% engagement). Best-performing content: data-backed opinion posts and short video clips. Organic reach peaks Tuesday–Thursday between 8–10am and 5–6pm.
ToolRouter get_company
AccountTypeEngagement
Rand FishkinInfluencer4.1%
Gary VaynerchukInfluencer3.2%
HubSpotCompany page2.8%
Marketing WeekPublisher2.4%
Peak organic reach: Tue–Thu · 8–10am and 5–6pm
Ready-to-use prompts
Competitor ad channel audit
Search all available ad libraries (Facebook, Google, LinkedIn, Reddit) for current campaigns from [competitor 1], [competitor 2], and [competitor 3]. What channels are most active, what offers are running, and how long have their current campaigns been live?
CPC and keyword budget research
Research CPC benchmarks and search volumes for the top 20 keywords in the [category] space. Estimate the monthly search budget required to capture 30% of impressions for the top 10 terms at average Quality Score.
Audience media habits research
Research the media consumption and platform usage of [target persona] when researching [product category]. Include which publications they trust, which social platforms they use for professional content, and what formats influence purchase decisions.
Campaign timing calendar
Find major industry events, economic announcements, and seasonal moments in Q3 relevant to [industry] advertisers. I need to plan media flight timing and budget increases around the highest-opportunity windows.
Media mix chart for presentation
Create a professional donut chart showing our planned media mix by channel: Paid Search 32%, Paid Social 24%, Programmatic Display 15%, Connected TV 14%, Organic/SEO 10%, Audio 5%. Use professional colors suitable for a client presentation.
LinkedIn audience engagement research
Research the top 10 LinkedIn company pages and individual influencers in the [industry] space by organic engagement rate with a [job title] audience. Include follower counts, average engagement, and best-performing content types.
Seasonal planning research
Research seasonal demand patterns for [product/service] category in [target market]. When do searches peak, when do purchase decisions accelerate, and what external factors (weather, fiscal year, events) influence media efficiency?
Event sponsorship research
Find major conferences, trade shows, and industry events in [industry] for the next 12 months. Include attendance estimates, audience profiles, sponsorship tiers if public, and alignment with [target audience].
Tools to power your best work
Generate ChartTurn data into chart images fast
Deep ResearchAI research reports with citations
Ad Library SearchSpy on ads across every platform
Events NearbyConcerts, sports & local events
Keyword ResearchFind & prioritize SEO keywords
Economic CalendarEarnings, IPOs, FOMC & events
165+ tools.
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Everything media planners need from AI, connected to the assistant you already use. No extra apps, no switching tabs.
Annual media plan development
Build a data-driven annual media plan from audience research through competitive analysis to budget allocation and timing.
Campaign performance review
Monthly review of campaign pacing, competitive context, and budget reallocation recommendations.
New market entry media planning
Research a new geographic or demographic market before planning a media investment.
Frequently Asked Questions
Can I research what competitors are spending on digital advertising?
Ad Library Search browses the public ad libraries of Facebook, Google, LinkedIn, and Reddit. While exact spend figures are not publicly disclosed, you can see which channels competitors are most active on, how many ads they are running, and how long campaigns have been live — all strong signals of budget prioritization.
How do I estimate paid search budget requirements before a campaign?
Keyword Research returns average CPC data alongside search volume for any term. Multiply estimated CPC by your target click volume to project monthly spend. This gives you a realistic budget estimate before you have historical campaign data.
How can I research where my target audience spends their media time?
Deep Research compiles structured reports on audience media habits from industry research, survey data, and published studies. For social platform behavior specifically, the social analytics tools (LinkedIn Analytics, Instagram Insights, TikTok Creator Analytics) provide engagement data on accounts targeting your audience.
How do I build professional media mix charts for client presentations?
Generate Chart takes raw budget data and produces publication-quality bar, pie, donut, and line charts. Specify the chart type, label format, and color scheme in your prompt. It outputs high-resolution images ready for slide decks or reports.
How should I use economic events when planning campaign timing?
Economic Calendar returns upcoming earnings announcements, Fed decisions, major economic releases, and IPO pipeline dates. For B2B advertisers targeting finance and business decision-makers, campaign flights timed around earnings season and major economic announcements capture audiences when financial thinking is most active.
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