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AI Tools for Media Buyers
AI tools that help media buyers research competitor ad spend, find placement opportunities, analyze market data, and optimize campaign targeting.
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BrandPlatformFormat
NikeFacebookVideo — athlete story
NikeGoogleResponsive search — "Just Do It"
AdidasFacebookCarousel — new colorways
AdidasGoogleVideo — running performance
47 total active ads · both brands · all formats
Competitor ad intelligence
Browse the public ad libraries of Facebook, Google, LinkedIn, and Reddit to see exactly what ads competitors are running — creatives, copy, formats, and how long ads have been active. Understand their messaging strategy and find gaps to exploit.
Show me all active Facebook video ads from Peloton, Mirror, and Tonal — what formats and messages are they using, and which have been running longest?
Found 62 active video ads across 3 brands. Peloton dominates with 34 active ads — mostly celebrity instructor + challenge narrative, avg active for 18 days. Mirror: 15 ads, space-saving angle. Tonal: 13 ads, strength science messaging. Longest-running (45+ days): Tonal's "built different" demo.
ToolRouter search_ads
BrandActive adsPrimary angle
Peloton34Celebrity instructor + challenge narrative
Mirror15Space-saving, at-home convenience
Tonal13Strength science, data-driven
62 total active video ads · 3 brands
Creator and influencer discovery
Find and vet creators for influencer media buys across TikTok, Instagram, and YouTube. Analyze follower counts, engagement rates, audience demographics, and content style before negotiating placements.
Find TikTok creators in the personal finance niche with 200K–2M followers and 5%+ engagement rates. I'm planning a Q2 creator buy.
Found 23 creators matching criteria. Top 5 by engagement: @humphreytalks (1.2M, 7.8%), @calvinrosser (890K, 6.4%), @financewithsharan (2M, 5.9%), @thecreditshipper (340K, 8.2%), @yourrichbff (3.1M, 5.1%). Audience age skews 22–35, 60% US.
ToolRouter get_creator_profile
CreatorFollowersEngagement
@humphreytalks1.2M7.8%
@thecreditshipper340K8.2%
@calvinrosser890K6.4%
@financewithsharan2M5.9%
23 total creators matched · 200K–2M · 5%+ engagement
Geo-targeting market research
Research demographics, household income, and economic characteristics at the zip code or city level. Build accurate audience profiles for geo-targeted campaigns on paid social, search, and programmatic channels.
Give me household income distribution, age demographics, and population density for the top 10 zip codes in Miami for a luxury car campaign.
Data pulled for 10 Miami zip codes. Highest-income: 33109 (Fisher Island, median HHI $312K), 33109 (Key Biscayne, $198K), 33146 (Coral Gables, $165K). Age profile: 45–64 dominant in luxury corridors. Recommended geo-target: 12-mile radius with HHI >$150K overlay.
ToolRouter get_census
ZipAreaMedian hhi
33109Fisher Island$312,000
33149Key Biscayne$198,000
33146Coral Gables$165,000
33132Brickell$138,000
Recommended target: 12-mile radius · HHI >$150K overlay
Trending content and platform intelligence
Track what topics, formats, and audio are trending across TikTok, YouTube, and Instagram. Time media buys and influencer activations to align with platform trends for maximum organic amplification.
What's trending on TikTok this week in the beauty and skincare category? I need to brief our creator partners on timely content angles.
"Glass skin" tutorial content up 280% WoW. "Skincare fridge" organization trend gaining traction. Trending audio: "Espresso" by Sabrina Carpenter dominating beauty content. Top hashtags: #glasskin (890M), #skintok (2.1B). Recommend briefing creators on dewy skin routines with trending audio.
ToolRouter get_trending
TrendGrowthTop hashtag
Glass skin tutorials+280% WoW#glasskin 890M
Skincare fridge organization+145% WoW#skinfridge 120M
SPF layering routines+92% WoW#spfcheck 340M
Trending audio: "Espresso" — Sabrina Carpenter dominating beauty content
Media and advertising market research
Research industry-wide media spending trends, platform growth data, and advertising market dynamics. Back your channel recommendations to clients with third-party data instead of gut feel.
Research the current state of digital advertising spend allocation — what percentage goes to social, search, CTV, and programmatic display, and what's shifting in 2025?
Market research compiled. 2025 digital ad breakdown: Search 39% ($297B), Social 30% ($228B), CTV 12% ($92B growing fastest at 22% YoY), Display 11%, Other 8%. Key shift: CTV overtaking desktop display. TikTok gaining 4pp share from Meta. Retail media networks growing 18% YoY.
ToolRouter research
Paid Search
39% share · $297B · stable
Paid Social
30% share · $228B · TikTok gaining 4pp from Meta
Connected TV
12% share · $92B · fastest growing at +22% YoY
Programmatic Display
11% share · declining vs CTV
Retail Media
Growing +18% YoY — Amazon, Walmart, Target networks
Brand safety and compliance screening
Screen potential placement partners, influencer accounts, and publisher domains for brand safety issues before committing budget. Check for regulatory concerns, sanctions, or reputation risks.
Screen these 15 influencer accounts for brand safety before we finalize our Q3 influencer buy. Flag any with reputational risk.
Screened 15 accounts. 12 clear. 2 flagged: @creator_xyz had a brand controversy in Jan 2024 (resolved), @another_handle has undisclosed brand partnerships (FTC risk). 1 inconclusive — requires manual review. Cleared 12 accounts ready for contract.
ToolRouter screen
AccountStatusIssue
@creator_xyzFlaggedBrand controversy Jan 2024 (resolved)
@another_handleFlaggedUndisclosed brand partnerships (FTC risk)
12 othersClearNo issues found
12 cleared · 2 flagged · 1 inconclusive (manual review needed)
Ready-to-use prompts
Competitor ad audit
Show me all active Facebook and Instagram ads from Spotify, Apple Music, and Tidal. Categorize by creative format (video/static/carousel), identify the most common messaging angles, and flag any that have been running more than 30 days.
Find influencers for buy
Find Instagram influencers in the sustainable fashion niche with 50K–500K followers. I need accounts with >4% engagement and an audience that is 70%+ female, aged 22–38, primarily US/UK.
Zip code targeting data
Pull census demographics for the top 20 zip codes by household income in the Chicago metro area. Include median HHI, population, age distribution, and homeownership rates. Format for media planning.
Platform trend briefing
What content formats and topics are gaining traction on YouTube and TikTok in the food and cooking category this month? Identify the top 5 trends for a meal kit brand's creator media buy.
Media market research
Research current CTV (Connected TV) advertising trends — top platforms, audience demographics, average CPMs, and which categories are spending most. I'm preparing a channel recommendation for a retail brand.
YouTube channel vetting
Research these 5 YouTube channels for a potential pre-roll ad buy: [channel names]. For each: subscriber count, average views, audience demographics, engagement rate, and content brand safety assessment.
TikTok trending audio
What are the fastest-rising songs on TikTok this week? I need audio trends for briefing our creator partners on an upcoming campaign for a beverage brand targeting Gen Z.
LinkedIn ad research
Show me active LinkedIn ads from the top 10 B2B SaaS companies — what job title targeting, ad formats, and lead gen offers are they using?
Tools to power your best work
Ad Library SearchSpy on ads across every platform
Economic CalendarEarnings, IPOs, FOMC & events
Compliance ScreeningAML, sanctions, PEP & due diligence investigations
Economic DataCensus, FRED, and labor stats
165+ tools.
One conversation.
Everything media buyers need from AI, connected to the assistant you already use. No extra apps, no switching tabs.
Channel planning and competitive analysis
Research the media landscape for a new campaign: understand where competitors spend, what's working creatively, and which platforms have the best audience match.
Influencer media buy vetting
Build and vet a creator list for an influencer media buy — discover talent, analyze their audiences, and screen for brand safety.
Campaign timing and trend alignment
Maximize campaign relevance by timing launches to cultural moments and platform trends.
Frequently Asked Questions
How accurate is competitor ad spend data?
Ad Library Search shows active and recently ended ads from public transparency libraries — Facebook, Google, LinkedIn, and Reddit all publish this data. You can see creatives, copy, formats, and how long ads have run, but exact spend figures are estimates unless the platform discloses them (Facebook provides estimated reach ranges).
Can I use these tools to build audience targeting segments?
Yes. Economic Data provides census-level demographics at the zip code, city, and county level. Combine this with platform interest data to define and size audience segments for programmatic, social, and search campaigns.
How do I vet influencers for brand safety?
Use TikTok Creator Analytics, Instagram Insights, or YouTube Channel Research to assess content quality and audience metrics. Then run Compliance Screening to check for sanctions, PEP status, or flagged reputational events before signing contracts.
Can I research media spend across international markets?
Deep Research compiles global media market data, and Ad Library Search covers campaigns across multiple countries for Facebook and Google. Economic Data covers US census data at granular geo levels.
Do these tools integrate with programmatic DSPs or ad platforms?
These tools are for research and planning rather than direct DSP integration. Use them to inform your targeting strategy, creative brief, and channel mix, then execute buys through your existing DSP, trading desk, or platform accounts.
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