How to Create Video Newsletters with OpenClaw
Create video newsletters with OpenClaw and ToolRouter. Regular video content for email engagement.
Tool
OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Video Production tool:
- Ask OpenClaw: "Create a 60-second video newsletter script for this week's updates"
- OpenClaw writes the script and generates the video
- Review the output and request any adjustments
- Embed in your newsletter and distribute
Example Prompt
Try this with OpenClaw using the Video Production tool
Create a video newsletter summarizing our top 3 company updates this week. Keep it under 90 seconds.
Tips
- Establish a template format for faster weekly production
- Ask for a thumbnail frame from the video for the email preview
- Track video play rates vs text click rates to measure the impact