How to Create Video Newsletters with Claude
Create video newsletters with Claude and ToolRouter. Video-first email content that drives engagement.
Tool
Claude orchestrates the entire video production pipeline through multi-step reasoning, carrying creative context from treatment through script to final render while maintaining coherent messaging across every phase. It remembers your brand voice and visual direction throughout the session, lets you iterate on individual components like the hook or closing CTA without restarting the whole pipeline, and produces output where treatment, script, storyboard, and final video all reinforce the same strategic message.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Video Production tool:
- Ask Claude: "Write a script for a 60-second video newsletter summarizing this week's product updates"
- Claude generates a concise, engaging script using create_script
- Generate the video newsletter with generate_videos
- Embed the video in your email newsletter for distribution
Example Prompt
Try this with Claude using the Video Production tool
Create a 60-second video newsletter summarizing our 3 biggest product updates this week. Keep it upbeat and informative.
Tips
- Keep video newsletters under 90 seconds for optimal email engagement
- Ask Claude to write a compelling email subject line to pair with the video
- Establish a consistent format so subscribers know what to expect each week