How to Research Influencer Profiles with OpenClaw

Research influencer profiles across platforms with OpenClaw and ToolRouter. Unified creator data.

Tool
Social Profiles icon
Social Profiles

OpenClaw automates influencer research at scale, batch-pulling profiles for dozens of creators across multiple platforms in a single operation. Output includes structured JSON with normalized metrics across platforms, ready for import into spreadsheets, databases, or CRM systems. Run comparative analyses across your entire creator shortlist without manual lookups.

Connect ToolRouter to OpenClaw

1Install the CLI
npm install -g toolrouter-mcp
2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

Steps

Once connected (see setup above), use the Social Profiles tool:

  1. Ask OpenClaw: "Pull TikTok and Instagram profiles for @creatorname"
  2. OpenClaw returns profile data with follower counts and content summaries
  3. Request: "Summarize this creator's strengths and weaknesses for a brand partnership"
  4. Use the data to make an informed partnership decision

Example Prompt

Try this with OpenClaw using the Social Profiles tool
Research @foodblogger on TikTok and Instagram. Summarize their profile data and whether they fit a health brand campaign.

Tips

  • Ask for a SWOT analysis of the creator as a brand partner
  • Request cross-platform consistency checks on branding and messaging
  • Combine with content analysis for a complete influencer audit