How to Research Influencer Profiles with Claude
Research influencer profiles across TikTok, Instagram, and YouTube using Claude and ToolRouter.
Tool
Claude makes influencer research a conversational investigation in your terminal. Pull profiles across platforms and Claude analyzes them in context, answering follow-up questions like "how does their engagement rate compare to industry benchmarks?" or "are there any red flags in their follower growth?" The interactive format lets you dig deeper into specific creators before making partnership decisions.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Profiles tool:
- Ask Claude: "Pull the TikTok, Instagram, and YouTube profiles for @creatorname using the social-profiles tool"
- Claude fetches profile data from each platform with follower counts and bios
- Ask: "Compare this creator's reach across platforms and flag any inconsistencies"
- Claude summarizes the creator's cross-platform presence with a recommendation
Example Prompt
Try this with Claude using the Social Profiles tool
Research the influencer @fitnessguru across TikTok, Instagram, and YouTube. Pull their profiles and give me a summary of their reach and content focus.
Tips
- Ask Claude to compare multiple influencers side-by-side for campaign selection
- Request a red-flag analysis to spot inflated follower counts or inactive accounts
- Claude can estimate engagement quality based on follower-to-content ratios