How to Build Prospect Social Profiles with Claude

Enrich prospect profiles with Claude and ToolRouter. Personalize sales outreach with social data.

Tool
Social Profiles icon
Social Profiles

Claude turns prospect research into a focused terminal investigation. Pull social profiles for sales prospects and Claude analyzes their interests, professional focus, and engagement patterns. Ask follow-up questions like "what topics are they passionate about?" or "how should I personalize my outreach?" for intelligence that makes your sales conversations more relevant.

Connect ToolRouter to Claude

1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouter
URL
https://api.toolrouter.com/mcp
3Done — works on Claude chat, desktop, and mobile

Steps

Once connected (see setup above), use the Social Profiles tool:

  1. Ask Claude: "Pull LinkedIn and Twitter profiles for this prospect: @prospectname"
  2. Claude returns professional background, interests, and recent activity
  3. Ask: "What personalization angles could I use in a cold outreach email?"
  4. Claude suggests specific talking points based on the prospect's profile

Example Prompt

Try this with Claude using the Social Profiles tool
Research the social profiles for @prospectCTO on LinkedIn and Twitter. Give me three personalization angles for a cold outreach email about our developer tools.

Tips

  • Ask Claude to draft the actual outreach email using the profile insights
  • Request mutual connection analysis for warm introduction opportunities
  • Claude can identify recent posts or topics to reference in your message