How to Build Prospect Social Profiles with Claude
Enrich prospect profiles with Claude and ToolRouter. Personalize sales outreach with social data.
ToolSocial ProfilesClaude turns prospect research into a focused terminal investigation. Pull social profiles for sales prospects and Claude analyzes their interests, professional focus, and engagement patterns. Ask follow-up questions like "what topics are they passionate about?" or "how should I personalize my outreach?" for intelligence that makes your sales conversations more relevant.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Social Profiles tool:
- Ask Claude: "Pull LinkedIn and Twitter profiles for this prospect: @prospectname"
- Claude returns professional background, interests, and recent activity
- Ask: "What personalization angles could I use in a cold outreach email?"
- Claude suggests specific talking points based on the prospect's profile
Example Prompt
Try this with Claude using the Social Profiles tool
Research the social profiles for @prospectCTO on LinkedIn and Twitter. Give me three personalization angles for a cold outreach email about our developer tools.
Tips
- Ask Claude to draft the actual outreach email using the profile insights
- Request mutual connection analysis for warm introduction opportunities
- Claude can identify recent posts or topics to reference in your message