How to Audit Competitor Backlinks with Claude
Audit competitor backlinks using Claude and ToolRouter. Discover link-building opportunities in minutes with AI-powered analysis.
Tool
Claude excels at competitor backlink analysis because you can have a natural conversation about the results. After the initial analysis, ask Claude to compare multiple competitors, identify patterns in linking domains, and suggest an outreach strategy — all in the same session without switching tools. The terminal-based workflow means you can pipe results directly into your project documentation.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the SEO Analysis tool:
- Ask Claude: "Analyze the backlink profile for competitor.com using the SEO tool"
- Claude calls analyze_page and analyze_links, returning the full backlink breakdown
- Ask follow-up: "Which of these linking domains would be most valuable for us to target?"
- Claude can compare multiple competitors in a single session — just name them
Example Prompt
Try this with Claude using the SEO Analysis tool
Use the SEO tool to analyze the backlink profile for hubspot.com. Then compare it against moz.com and tell me which backlink sources we should target first.
Tips
- Claude excels at comparing multiple competitors side-by-side in one conversation
- Ask Claude to export findings as a markdown table for easy sharing with your team
- Chain with the web-search tool to research linking domains in more depth