Plan Ecommerce Promotions

Holiday shopping drives a disproportionate share of ecommerce revenue. Black Friday, Christmas, Valentine's Day, Mother's Day -- these holidays create predictable demand spikes that smart retailers prepare for months in advance. But the specific holidays that matter depend on your target market, and international sellers need to track holidays across dozens of countries.

The holidays skill gives you a complete view of upcoming holidays for any country, letting you build a promotional calendar that hits every major shopping moment. Map each holiday to a campaign -- pre-holiday teasers, day-of flash sales, post-holiday clearance events. Know exactly when to ramp up ad spend, when to launch email campaigns, and when to ensure your fulfillment pipeline can handle the surge.

This is essential for ecommerce managers, marketing directors, and DTC brands operating in multiple markets. The retailers who plan their holiday promotions earliest capture the most revenue, and having accurate holiday data for every market is the foundation of that planning.