How to Track New Product Launches with Claude
Track new product launches with Claude and ToolRouter. Scrape competitor catalogues, detect new SKUs, and analyze launch patterns and category expansion.
Tool
Use Claude with Catalogue Scraper to extract a current catalogue, diff it against a baseline, and analyze what the new products tell you. Claude can move beyond 'these SKUs are new' to reason about positioning — whether the launches target a new price tier, a new category, or an adjacent audience.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the catalogue URL and a baseline SKU list from the previous extraction.
- Ask Claude to use `catalogue-scraper` with `scrape_catalogue` to extract the current catalogue.
- Ask Claude to identify products that appear in the current extraction but not the baseline.
- Ask Claude to categorize each new product and reason about the launch pattern — category expansion, price tier move, or seasonal refresh.
Example Prompt
Try this with Claude using the Catalogue Scraper tool
Use catalogue-scraper to extract products from https://competitor.com/products. Compare against this baseline SKU list: [paste list]. Identify all new products and tell me: what categories they are in, what price points they occupy, and whether this looks like a new category launch, a seasonal refresh, or a premium range extension.
Tips
- Provide a baseline SKU list rather than a full product list — it's faster for Claude to diff and the answer is the same.
- Ask for the launch pattern interpretation, not just the list — the strategic read is the actionable output.
- Follow up with category-level questions once Claude has identified the new products.
More Claude Guides
How to Extract a Competitor's Product Catalogue with ClaudeHow to Build a Product Database from Multiple Suppliers with ClaudeHow to Monitor Product Price Changes with ClaudeHow to Migrate a Product Catalogue to a New Platform with ClaudeHow to Extract Product Specifications for Comparison with Claude