How to Track New Product Launches with ChatGPT
Track new product launches with ChatGPT and ToolRouter. Build a formatted report of new SKUs with categories, prices, and competitive positioning notes.
Tool
Use ChatGPT with Catalogue Scraper to extract a catalogue and produce a formatted new-product report. ChatGPT is well-suited for turning a list of new SKUs into a structured stakeholder document — categorized, prioritized, and with positioning commentary for each launch.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the catalogue URL and the baseline SKU list.
- Ask ChatGPT to run `scrape_catalogue` and identify new SKUs not in the baseline.
- Have ChatGPT group new products by category and price tier.
- Ask for a prioritized list of launches that are most strategically relevant to your own range.
Example Prompt
Try this with ChatGPT using the Catalogue Scraper tool
Use catalogue-scraper to extract products from https://competitor.com/products. Identify products not in this baseline: [paste SKU list]. Group the new products by category and price tier, then produce a prioritized report of the 5 most strategically significant launches relative to our own mid-range kitchen appliance range.
Tips
- Ask for a prioritized top-5 rather than the full list — stakeholders respond to the few launches that matter most.
- Include the price tier grouping — it reveals whether the competitor is trading up or down.
- Add your own positioning context in the prompt so the prioritization is actually relative to your strategy.
More ChatGPT Guides
How to Extract a Competitor's Product Catalogue with ChatGPTHow to Build a Product Database from Multiple Suppliers with ChatGPTHow to Monitor Product Price Changes with ChatGPTHow to Migrate a Product Catalogue to a New Platform with ChatGPTHow to Extract Product Specifications for Comparison with ChatGPT