How to Extract a Competitor's Product Catalogue with Claude
Extract a Competitor's Product Catalogue with Claude and ToolRouter. Pull structured product data for competitive analysis, pricing research, and product positioning.
Tool
Use Claude with Catalogue Scraper to extract a competitor's product data and immediately analyze the competitive landscape. Claude can identify pricing patterns, spot positioning differences, and compare extracted categories against your own product range without you needing to structure the analysis separately.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the competitor's catalogue URL and specify the categories or product types you want to focus on.
- Ask Claude to use `catalogue-scraper` with `scrape_catalogue` to extract the product data.
- Ask Claude to analyze the extracted data for pricing patterns, product positioning, and category structure.
- Follow up with specific comparison questions against your own product range.
Example Prompt
Try this with Claude using the Catalogue Scraper tool
Use catalogue-scraper to extract products from this competitor's catalogue: https://competitor.com/products. I sell mid-range kitchen appliances. Extract all product names, prices, categories, and descriptions. Then tell me: what price points do they cluster around, what categories do they have that I don't, and where do our ranges overlap?
Tips
- Provide context about your own product range so Claude can compare rather than just describe.
- Ask for pricing distribution (e.g., how many products are under £50, £50-£100, over £100) rather than individual prices.
- Look for description language patterns — how a competitor frames features often reveals their positioning strategy.