Extract a Competitor's Product Catalogue
Pull structured product data from a competitor's catalogue — names, prices, descriptions, and images — for competitive analysis.
Track New Product Launches in a Catalogue
Monitor a competitor or supplier catalogue for new product launches and get alerts the moment new SKUs appear.
Quick answer: Use the Catalogue Scraper tool through ToolRouter to track new product launches in a catalogue directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolNew product launches are the most strategically important changes in a catalogue — they signal a competitor's direction, a supplier's new capacity, or a category expansion. But they are also the easiest to miss because they arrive as a small number of new SKUs inside a larger catalogue that hasn't otherwise changed.
Catalogue Scraper extracts a full catalogue as a structured dataset. Running it on a schedule and comparing new extractions against a baseline surfaces every new SKU the moment it appears — without you having to manually watch the site.
Product managers, competitive intelligence teams, and merchandising buyers use this to be first to know when a competitor launches into a new category, monitor suppliers for new SKUs relevant to their range, and time their own launches around competitor releases.
How to track new product launches in a catalogue with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Use Claude with Catalogue Scraper to extract a current catalogue, diff it against a baseline, and analyze what the new products tell you. Claude can move beyond 'these SKUs are new' to reason about positioning — whether the launches target a new price tier, a new category, or an adjacent audience.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
How to track new product launches in a catalogue with Claude
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the catalogue URL and a baseline SKU list from the previous extraction.
- Ask Claude to use `catalogue-scraper` with `scrape_catalogue` to extract the current catalogue.
- Ask Claude to identify products that appear in the current extraction but not the baseline.
- Ask Claude to categorize each new product and reason about the launch pattern — category expansion, price tier move, or seasonal refresh.
Example prompt for Claude
Try this with Claude using the Catalogue Scraper tool
Use catalogue-scraper to extract products from https://competitor.com/products. Compare against this baseline SKU list: [paste list]. Identify all new products and tell me: what categories they are in, what price points they occupy, and whether this looks like a new category launch, a seasonal refresh, or a premium range extension.
Tips for Claude
- Provide a baseline SKU list rather than a full product list — it's faster for Claude to diff and the answer is the same.
- Ask for the launch pattern interpretation, not just the list — the strategic read is the actionable output.
- Follow up with category-level questions once Claude has identified the new products.
Use ChatGPT with Catalogue Scraper to extract a catalogue and produce a formatted new-product report. ChatGPT is well-suited for turning a list of new SKUs into a structured stakeholder document — categorized, prioritized, and with positioning commentary for each launch.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
How to track new product launches in a catalogue with ChatGPT
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the catalogue URL and the baseline SKU list.
- Ask ChatGPT to run `scrape_catalogue` and identify new SKUs not in the baseline.
- Have ChatGPT group new products by category and price tier.
- Ask for a prioritized list of launches that are most strategically relevant to your own range.
Example prompt for ChatGPT
Try this with ChatGPT using the Catalogue Scraper tool
Use catalogue-scraper to extract products from https://competitor.com/products. Identify products not in this baseline: [paste SKU list]. Group the new products by category and price tier, then produce a prioritized report of the 5 most strategically significant launches relative to our own mid-range kitchen appliance range.
Tips for ChatGPT
- Ask for a prioritized top-5 rather than the full list — stakeholders respond to the few launches that matter most.
- Include the price tier grouping — it reveals whether the competitor is trading up or down.
- Add your own positioning context in the prompt so the prioritization is actually relative to your strategy.
Use Copilot with Catalogue Scraper to extract a catalogue, diff against a stored baseline, and return new SKUs as structured JSON for direct integration with alerting systems. Copilot is best here when the launch detection needs to trigger automated downstream actions.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
How to track new product launches in a catalogue with Copilot
Once connected (see setup above), use the Catalogue Scraper tool:
- Provide the catalogue URL and the baseline SKU list as JSON.
- Ask Copilot to run `scrape_catalogue` and compute the diff against the baseline.
- Have Copilot return new products as typed JSON: Array<{sku, name, price, category, image_url, launched_detected_at}>.
- Feed the output into your alerting system to post to Slack or email the product team.
Example prompt for Copilot
Try this with Copilot using the Catalogue Scraper tool
Use catalogue-scraper to extract products from https://competitor.com/products. Diff against this baseline SKU list JSON: [paste]. Return new products as: Array<{sku: string, name: string, price: number, category: string, image_url: string, launch_detected_at: string}>. Also write a Slack webhook call that posts the top 3 launches by price.
Tips for Copilot
- Include `launch_detected_at` as a timestamp so downstream systems can de-duplicate repeated detections.
- Store the baseline SKU list in your own database rather than passing it each run — the diff stays stateful across executions.
- Keep alerting thresholds conservative (>3 new products per category) to avoid noisy notifications on routine restocks.
OpenClaw automates recurring catalogue monitoring — re-scraping competitor or supplier catalogues on a schedule, maintaining the rolling SKU baseline, and surfacing new launches the moment they appear. This is the right approach for continuous competitive intelligence without human polling.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsHow to track new product launches in a catalogue with OpenClaw
Once connected (see setup above), use the Catalogue Scraper tool:
- List the catalogue URLs to monitor and the initial SKU baseline for each.
- Run `catalogue-scraper` with `scrape_catalogue` against each catalogue on your chosen schedule.
- Diff each run against the stored baseline and record new SKUs to a launch log.
- Generate a weekly launch report grouped by catalogue and category, and alert on any single-day launch over a threshold.
Example prompt for OpenClaw
Try this with OpenClaw using the Catalogue Scraper tool
Use catalogue-scraper to monitor https://competitor-a.com/products and https://competitor-b.com/products daily. Track new SKUs in a persistent baseline, and generate a weekly launch report grouped by competitor and category. Alert immediately if any single competitor launches more than 5 new products in one day — that usually signals a range refresh.
Tips for OpenClaw
- Run monitoring daily — waiting weekly delays launch detection by up to 6 days and loses the first-mover advantage.
- Alert on launch clusters (5+ in a day) rather than individual launches — single new SKUs are noise, batches are strategy.
- Keep the historical launch log so you can correlate competitor launch cadence with your own sales patterns.
Frequently Asked Questions
How do I track new product launches in a catalogue with an AI assistant?
Monitor a competitor or supplier catalogue for new product launches and get alerts the moment new SKUs appear. Connect the Catalogue Scraper tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Provide the catalogue URL and a baseline SKU list from the previous extraction. Ask Claude to use `catalogue-scraper` with `scrape_catalogue` to extract the current catalogue.
Which AI assistants can track new product launches in a catalogue?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all track new product launches in a catalogue using the Catalogue Scraper tool through ToolRouter, with no API keys or coding required.
What does the Catalogue Scraper tool do?
Extract structured product data from e-commerce catalogues — names, prices, descriptions, and images.
Related Use Cases
Build a Product Database from Multiple Suppliers
Extract product data from multiple supplier catalogues and consolidate it into a single normalized database.
Monitor Product Price Changes
Track price changes across a product catalogue over time and alert when prices drop, increase, or products go out of stock.
Migrate a Product Catalogue to a New Platform
Extract your existing product catalogue and re-import it into a new e-commerce platform without manual copying.