How to Optimize App Descriptions with OpenClaw
App Store description optimization with OpenClaw and ToolRouter. Convert more browsers into downloads.
Tool
OpenClaw streamlines App Store Optimization into efficient, repeatable workflows that scale across multiple apps and markets. Run keyword research, listing analysis, and competitive scans in sequence to build a complete ASO picture in one session. Its batch-oriented approach is particularly effective for agencies and teams managing portfolios of apps that all need regular keyword and listing updates.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the App Store ASO tool:
- Ask OpenClaw: "Optimize my app description for the App Store"
- OpenClaw returns a rewritten description optimized for conversion
- Review for brand voice and factual accuracy
- Apply the optimized description to your listing
Example Prompt
Try this with OpenClaw using the App Store ASO tool
Rewrite my task manager app description. Focus on simplicity, team collaboration, and integrations. The current version is too long and unfocused.
Tips
- Keep the first paragraph under 170 characters for maximum above-the-fold impact
- Use bullet points or short paragraphs for scanability
- Update the description with each major release to highlight new features