How to Monitor Competitor Pricing with Claude
Monitor competitor pricing using Claude and ToolRouter. Track price changes automatically with AI-powered scraping.
Tool
Claude scrapes competitor pricing and helps you analyze the competitive landscape in a single conversation. After extracting prices, ask Claude to identify pricing patterns, compare against your current pricing, suggest positioning adjustments, or track how prices have changed since your last check.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Web Scraper tool:
- Ask Claude: "Scrape the pricing page at competitor.com/pricing and extract all plan names and prices"
- Claude calls scrape_page and extract_data to return structured pricing data
- Ask: "Compare these prices with what we found last week and highlight any changes"
- Claude identifies price increases, decreases, and new plans or features
Example Prompt
Try this with Claude using the Web Scraper tool
Use the web-scraper tool to extract all pricing tiers from competitor.com/pricing. Include plan names, monthly and annual prices, and key features for each tier.
Tips
- Run pricing checks weekly and ask Claude to track changes over time
- Claude can compare multiple competitor pricing pages in one session
- Ask for a competitive pricing matrix to share with your team