How to Adapt a Viral Format for Your Brand with Claude
Adapt a Viral Format for Your Brand with Claude and ToolRouter. Take a viral video's structure and generate a production-ready brief with your topic, voice, and audience.
Tool
Share the original format analysis and your brand context and Claude will rewrite the structure in your voice — making specific language, hook phrasing, and tension choices that fit your audience rather than generic placeholders. Claude is best when the adaptation requires creative judgment about what your specific audience will respond to.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Viral Video Clone tool:
- Share the viral format analysis and your brand details: product category, audience, tone, and platform.
- Ask Claude to use `viral-video-clone` with `adapt_format` to generate a brand-specific content brief.
- Ask Claude to write the actual hook line and reveal line in your brand voice — not just describe them.
- Refine the brief with Claude until it feels genuinely on-brand, then hand it off for production.
Example Prompt
Try this with Claude using the Viral Video Clone tool
Use viral-video-clone with adapt_format to take this TikTok format analysis and adapt it for my personal finance app. Audience: 25-35 year olds worried about savings. Brand voice: direct, non-judgmental, practical. Write the actual hook line, tension beat, reveal line, and CTA — not just descriptions of them. Make it feel real, not templated.
Tips
- Ask Claude to write the actual lines of dialogue or on-screen text, not just structural descriptions — it is the difference between a usable brief and a vague framework.
- Review whether the adapted tension arc actually maps to a real pain point your audience has — if it feels generic, push Claude to be more specific.
- Ask Claude to flag any elements of the original format that do not translate well to your product category or audience.