Reverse-Engineer a Viral Format
Break down a viral video into its structural components — hook, tension, reveal, call to action — so you can replicate what actually made it work.
Adapt a Viral Format for Your Brand
Take the structure of a viral video and generate a production-ready content brief with your own topic, brand voice, and audience.
Tool
Knowing a format works is only half the problem. The harder part is translating a viral structure from someone else's topic and voice into a brief your team can actually film and publish. A generic analysis does not tell you what your hook should say, what tension you should create, or what reveal will resonate with your specific audience.
The `adapt_format` skill takes a structural analysis and remaps it to your brand: your product category, your audience's specific pain points, and your brand's tone. The output is a production-ready brief with your version of the hook, the tension arc, and the payoff — ready to hand off to a creator or shoot yourself.
Content teams, brand marketers, and agency creatives use this to convert trend research into actionable production briefs without the manual translation work that usually sits between analysis and execution.
Agent Guides
Claude
- Connect ToolRouter in Claude: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Share the viral format analysis and your brand details: product category, audience, tone, and platform.
- Ask Claude to use `viral-video-clone` with `adapt_format` to generate a brand-specific content brief.
ChatGPT
- Connect ToolRouter in ChatGPT: {"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}
- Share the format analysis, brand context, audience details, and production constraints.
- Ask ChatGPT to run `viral-video-clone` with `adapt_format` to generate the brand-specific brief.
Copilot
- Connect ToolRouter in Copilot: {"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}
- Share the format analysis, brand context, and workspace brief template format.
- Run `viral-video-clone` with `adapt_format` to generate the adapted brief.
OpenClaw
- Connect ToolRouter in OpenClaw: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Define the full set of format analyses, the shared brand brief, and the output schema before batching.
- Run `viral-video-clone` with `adapt_format` across the batch with the brand context applied consistently.
Related Use Cases