How to Adapt a Viral Format for Your Brand with ChatGPT
Adapt a Viral Format for Your Brand with ChatGPT and ToolRouter. Take a viral video's structure and generate a production-ready brief with your topic, voice, and audience.
Tool
Share the format analysis and brand brief and ChatGPT will generate a complete production brief with all copy elements written out. This is well-suited when the brief needs to be distributed to a creator or production team with no further creative interpretation required.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Viral Video Clone tool:
- Share the format analysis, brand context, audience details, and production constraints.
- Ask ChatGPT to run `viral-video-clone` with `adapt_format` to generate the brand-specific brief.
- Ask ChatGPT to format the brief for distribution: hook, tension beat, reveal, CTA, shot notes, and duration.
- Send the formatted brief to the creator or production team.
Example Prompt
Try this with ChatGPT using the Viral Video Clone tool
Use viral-video-clone with adapt_format to adapt this TikTok format for my personal finance app targeting 25-35 year olds. Write a production-ready brief formatted for a creator: Hook (with exact line), Tension Beat, Reveal, CTA, Shot Notes, Duration. The tone should be direct and practical. Ready to hand off without edits.
Tips
- Format the brief for the creator's reading level — shot notes should be action-oriented, not analytical.
- Have ChatGPT include timing notes for each section so the creator knows how long each beat should run.
- Ask for a 'director's note' at the top of the brief explaining the format's core tension so the creator understands the intent, not just the script.