How to Build UGC Social Posts with Claude
Create UGC-style social posts using Claude and ToolRouter. Organic-looking content that drives engagement.
Tool
Claude integrates UGC content generation into a terminal-first creative workflow where you maintain full control over each step. Walk through audience research, creative direction, and content generation sequentially, refining each output through follow-up prompts before moving to the next stage. The iterative approach lets you explore multiple creative angles -- different hooks, tones, and visual concepts -- and converge on content that genuinely fits your brand voice rather than accepting the first output.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the UGC Content tool:
- Ask Claude: "Research the social media audience for [brand/niche] using ugc-content"
- Claude returns audience behavior patterns and content style preferences
- Ask: "Generate 5 UGC-style social posts that would feel organic in that audience's feed"
- Claude creates posts that blend brand messaging with authentic social voice
Example Prompt
Try this with Claude using the UGC Content tool
Research the social media audience for a direct-to-consumer coffee brand. Generate a week of UGC-style Instagram posts that feel like genuine customer moments.
Tips
- Specify the platform -- Instagram captions differ wildly from TikTok text overlays
- Ask Claude to include caption copy, hashtag suggestions, and content direction for each post
- Request a mix of post types: lifestyle, behind-the-scenes, relatable moments, and subtle product features