How to Generate UGC-Style Content with Claude
Generate authentic UGC-style content using Claude and ToolRouter. Scale social media creative without hiring creators.
Tool
Claude integrates UGC content generation into a terminal-first creative workflow where you maintain full control over each step. Walk through audience research, creative direction, and content generation sequentially, refining each output through follow-up prompts before moving to the next stage. The iterative approach lets you explore multiple creative angles -- different hooks, tones, and visual concepts -- and converge on content that genuinely fits your brand voice rather than accepting the first output.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the UGC Content tool:
- Ask Claude: "Research the target audience for [product/brand] using the ugc-content tool"
- Claude calls research_audience and returns audience insights, preferences, and content styles
- Ask: "Generate UGC-style creative for a social media ad targeting that audience"
- Claude produces authentic-looking content assets ready for your campaigns
Example Prompt
Try this with Claude using the UGC Content tool
Research the audience for a premium skincare brand targeting women 25-35. Then generate 3 UGC-style ad creatives that would resonate on Instagram.
Tips
- Run research_audience first to ensure your creative matches audience expectations
- Ask Claude to generate multiple variations to A/B test different angles
- Specify the platform (TikTok, Instagram, Facebook) for platform-optimized content