How to Build UGC Social Posts with OpenClaw
Generate UGC-style social media posts with OpenClaw and ToolRouter. Organic content at scale.
Tool
OpenClaw turns UGC content generation into a scalable production pipeline optimized for teams managing multiple brands or campaigns simultaneously. Queue up audience research and creative generation across different products, target segments, or campaign angles in a single session, and receive structured output you can feed directly into ad platforms, creative review tools, or content approval workflows. The batch-oriented approach ensures consistent quality and format across all generated assets, reducing manual cleanup.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the UGC Content tool:
- Ask: "Research the audience for [brand] and generate organic-style social posts"
- OpenClaw returns audience insights and UGC-style post content
- Request: "Make the posts feel more like real customer conversations"
- Refine and schedule the content across your social channels
Example Prompt
Try this with OpenClaw using the UGC Content tool
Create UGC-style social posts for a pet food brand. They should sound like real dog owners sharing their experience.
Tips
- Use audience research to match the exact language and tone of your community
- Ask for posts that reference common scenarios your audience relates to
- Generate more variations than you need and pick the most authentic ones