How to Create a Storyboard for an Ad Campaign with Claude
Create a Storyboard for an Ad Campaign with Claude and ToolRouter. Generate a visual storyboard from a concept brief for client approval and production planning.
Tool
Share the campaign concept and Claude will interpret the creative brief into storyboard panels — making specific choices about visual style, framing, and mood that match the strategic intent of the spot. Claude is best when the concept needs creative interpretation before the panels are locked, especially if the brief is high-level rather than shot-specific.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Storyboard Generator tool:
- Share the campaign brief, target audience, tone, and any mandatory visual elements.
- Ask Claude to interpret the brief into a shot structure before generating the storyboard.
- Use `storyboard-generator` with `generate` to produce the visual panels.
- Review with the creative director and ask Claude to revise any panel that missed the brief's intent.
- Use the approved storyboard in the client presentation or director's briefing.
Example Prompt
Try this with Claude using the Storyboard Generator tool
Use storyboard-generator to create a storyboard for this 30-second car commercial. The concept is 'freedom on empty roads at sunrise'. I need 8-10 panels showing the key shots: dawn landscape, car emerging from garage, empty highway, driver's expression, destination arrival. Tone: cinematic, aspirational, understated.
Tips
- Ask Claude to structure the shot list before generating so you can approve the narrative sequence before any panels are drawn.
- Specify the panel count upfront — too many panels makes the presentation unwieldy, too few loses important shots.
- Ask Claude to flag any shot in the concept that implies expensive or difficult production requirements.