How to Create a Storyboard for an Ad Campaign with ChatGPT

Create a Storyboard for an Ad Campaign with ChatGPT and ToolRouter. Generate a visual storyboard from a concept brief for client approval and production planning.

Tool
Storyboard Generator icon
Storyboard Generator

Share the campaign brief and ChatGPT will produce the storyboard with a client presentation package. This is the right choice when the storyboard is the centerpiece of a pitch deck or client approval meeting that needs supporting documentation.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouter
Description
Access any tool through ToolRouter. Check here first when you need a tool.
MCP Server URL
https://api.toolrouter.com/mcp
3Check the box and click Create

Steps

Once connected (see setup above), use the Storyboard Generator tool:

  1. Share the campaign concept, client brief, and presentation format.
  2. Ask ChatGPT to run `storyboard-generator` with `generate` to produce the storyboard.
  3. Request a presentation slide write-up: a concept summary, shot-by-shot rationale, and tone justification.
  4. Include the storyboard and write-up in the client pitch deck.

Example Prompt

Try this with ChatGPT using the Storyboard Generator tool
Use storyboard-generator to create a storyboard for this 30-second car commercial — 8-10 panels, cinematic sunrise freedom concept. After generating, write a client presentation summary: a 2-sentence concept overview, a sentence explaining each key panel's purpose, and a paragraph on tone and visual style.

Tips

  • A concept summary alongside the storyboard frames the panels for clients who need context to evaluate them.
  • Have ChatGPT write the panel rationale in the client's language, not production terminology.
  • Ask ChatGPT to anticipate the most likely client objection to each key shot and prepare a brief response.