How to Create Property Marketing Content with OpenClaw
Create Property Marketing Content with OpenClaw and ToolRouter. Turn property photos into transformation timelapse videos for off-plan sales and development marketing.
Tool
Feed in all property photos and development briefs and OpenClaw will produce marketing timelapse videos for the entire development in one batch. This is right when a large development needs individual transformation videos for each unit, building, or phase simultaneously.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Renovation Timelapse tool:
- Define all property photos, development descriptions, target audiences, and output naming schema before batching.
- Run `renovation-timelapse` with `create` across the batch with consistent quality parameters.
- Review outputs and rerun any property where the transformation or tone missed the marketing brief.
- Deploy the full video set across listing platforms, investor materials, and campaign channels.
Example Prompt
Try this with OpenClaw using the Renovation Timelapse tool
Use renovation-timelapse to generate transformation videos for all 18 units in this development. Each has a before photo and design brief in the input data. Return filenames matching unit IDs and flag any photo with resolution too low for quality marketing output.
Tips
- Apply the development's brand brief at the batch level so all unit videos share a consistent visual and tonal identity.
- Use unit IDs in filenames so videos map directly to sales listings without manual cross-referencing.
- Run a quality screen on all source images before batching — low-quality before photos undermine the premium transformation narrative.