How to Create Property Marketing Content with Claude
Create Property Marketing Content with Claude and ToolRouter. Turn property photos into transformation timelapse videos for off-plan sales and development marketing.
Tool
Share the property photo and development story and Claude will produce a timelapse that communicates the transformation narrative most compelling to your target buyer or investor audience. Claude is best when the marketing angle needs careful framing — investor vs end-buyer messaging requires different approaches.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Renovation Timelapse tool:
- Share the property photo and describe the development vision, target audience, and marketing context.
- Ask Claude to frame the transformation narrative before generating — what story should the timelapse tell.
- Use `renovation-timelapse` with `create` to generate the marketing clip.
- Review the output for the right tone — investor content needs different framing than buyer content.
- Export for use in listings, investor decks, or social campaigns.
Example Prompt
Try this with Claude using the Renovation Timelapse tool
Use renovation-timelapse to create a transformation timelapse for this Victorian terraced house being developed into luxury apartments. The before photo shows the original facade. Audience: prospective buyers at premium end of market. The tone should communicate careful renovation, not generic new-build quality.
Tips
- Clarify whether the audience is investors or end buyers — the transformation narrative that closes an investor is different from one that moves a buyer.
- Specify the development's key selling point: heritage features preserved, quality of finish, neighborhood transformation.
- Ask Claude to avoid any visual cues that would read as cheap or rushed construction in the timelapse sequence.