How to Create Property Marketing Content with ChatGPT
Create Property Marketing Content with ChatGPT and ToolRouter. Turn property photos into transformation timelapse videos for off-plan sales and development marketing.
Tool
Share the property photo and development context and ChatGPT will produce the timelapse with marketing copy to accompany it. This works well when the video is one element in a broader sales or investor deck that needs consistent copy and visual assets.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Renovation Timelapse tool:
- Share the before photo, development brief, target audience, and marketing objectives.
- Ask ChatGPT to run `renovation-timelapse` with `create` to generate the video.
- Request supporting marketing copy: a headline, a brief description, and social caption to accompany the video.
- Package the clip and copy for listing upload, social publishing, or investor deck inclusion.
Example Prompt
Try this with ChatGPT using the Renovation Timelapse tool
Use renovation-timelapse to create a transformation timelapse for this Victorian terraced house being converted to luxury apartments. After generating, write marketing copy to accompany it: a headline (under 10 words), a 2-sentence listing description, and a social caption. Tone: premium, understated.
Tips
- Ask for supporting copy in the same session so the video and text share consistent positioning and tone.
- Have ChatGPT write for the specific platform where the asset will live — listing copy differs from a social caption.
- Ask for the headline first so the video's narrative direction aligns with the core marketing message.