How to Personalise Outreach by Name with OpenClaw
Personalise outreach by name with OpenClaw and ToolRouter. Bulk name enrichment for campaigns.
Tool
OpenClaw processes name enrichment in bulk, returning normalized gender, nationality, and origin signals for CRM enrichment pipelines, email campaign personalisation, or contact segmentation automation. Enrich large contact lists before a campaign without manual review.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Name Enrichment tool:
- Prepare your contact list with first and last names
- Ask: "Use name-enrichment to enrich these names in bulk using enrich_name"
- OpenClaw returns structured enrichment data for each name
- Normalize to a stable schema with name, gender, gender_confidence, nationality, and origin
Example Prompt
Try this with OpenClaw using the Name Enrichment tool
Use name-enrichment with enrich_name to enrich these 20 contact names in bulk. Return stable JSON with full_name, gender, gender_confidence, likely_nationality, and origin for each contact.
Tips
- Lock the output schema before processing large lists so all results are directly comparable
- Filter out records with low confidence scores before using in automated personalisation
- Run enrichment as a pre-campaign step on new contact imports rather than at send time for better performance