How to Create Competitive Analysis Boards with OpenClaw
Competitive analysis visuals with OpenClaw and ToolRouter. Fetch competitor logos instantly.
Tool
OpenClaw treats logo collection as a bulk asset pipeline built for programmatic maintenance of brand showcases. Submit a list of companies and receive all logos in a single structured response with consistent metadata, ready to feed into your website build system, design asset manager, or media kit generator. The batch approach is ideal for teams that maintain partner pages, integration directories, or client portfolios that need regular updates as relationships evolve and new logos need to be added.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Get Brand Logo tool:
- Ask OpenClaw: "Fetch logos for these 10 competitors using get-brand-logo"
- OpenClaw retrieves all logos
- Request: "Group them by market segment for my landscape analysis"
- Build your competitive analysis board with the fetched logos
Example Prompt
Try this with OpenClaw using the Get Brand Logo tool
Fetch logos for all major email marketing platforms: Mailchimp, SendGrid, ConvertKit, ActiveCampaign, Klaviyo, and Brevo.
Tips
- Fetch logos for adjacent market players too, not just direct competitors
- Ask OpenClaw to confirm all logos were fetched before building your visual
- Use domain names for lesser-known competitors that might not be recognized by name