How to Create Competitive Analysis Boards with Claude
Build competitive analysis visuals with Claude and ToolRouter. Fetch competitor logos instantly.
Tool
Claude turns logo collection into a fast terminal operation where you can request, evaluate, and organize assets in a single session. Fetch logos for multiple brands at once, discuss which variants work best on your specific background colors or slide layouts, and batch additional requests as your needs evolve. The interactive workflow is especially useful when building presentations or partner pages where you need to evaluate logo quality and visual fit in real time before committing to a design direction.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Get Brand Logo tool:
- Ask Claude: "Fetch logos for these 15 competitors using get-brand-logo"
- Claude retrieves all competitor logos
- Ask Claude to organize them by market segment or category
- Use the logos to build your competitive landscape visual
Example Prompt
Try this with Claude using the Get Brand Logo tool
Fetch logos for all major project management tools: Asana, Monday.com, ClickUp, Wrike, Basecamp, Teamwork, Smartsheet, and Jira. I am building a competitive landscape.
Tips
- Ask Claude to suggest competitors you might be missing in your landscape
- Claude can help categorize competitors by segment (enterprise, mid-market, SMB)
- Use with a market positioning matrix template for a complete competitive visual