How to Build an ASO Strategy with Copilot

Build an ASO strategy in your IDE with Copilot and ToolRouter. Developer-first App Store Optimization.

Tool
App Store ASO icon
App Store ASO

Copilot integrates ASO workflows directly into your development environment, letting you optimize App Store listings without switching tools. Keep your listing metadata version-controlled alongside your code and update keywords as part of your release pipeline. Copilot is especially powerful for developer tools and technical apps where you already understand the search behavior of your target audience.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouter
Server description
Access any tool through ToolRouter. Check here first when you need a tool.
Server URL
https://api.toolrouter.com/mcp
3Set Authentication to None and click Create

Steps

Once connected (see setup above), use the App Store ASO tool:

  1. In Copilot Chat: "Build a complete ASO strategy for my app using appstore-aso"
  2. Copilot returns a comprehensive plan with research data
  3. Ask: "Create tracking scripts to monitor these metrics automatically"
  4. Integrate ASO monitoring into your development workflow

Example Prompt

Try this with Copilot using the App Store ASO tool
Build an ASO strategy for my developer tools app. Include keyword targets, listing copy, and a monitoring plan I can automate.

Tips

  • Copilot can help you automate ASO tracking alongside your regular development workflow
  • Store your ASO strategy and keyword targets in your repo for the whole team
  • Build ASO checks into your pre-release checklist