How to Generate Testimonial Content with Claude
Create video testimonial content using Claude and ToolRouter. Social proof at scale without customer coordination.
Tool
Claude integrates UGC content generation into a terminal-first creative workflow where you maintain full control over each step. Walk through audience research, creative direction, and content generation sequentially, refining each output through follow-up prompts before moving to the next stage. The iterative approach lets you explore multiple creative angles -- different hooks, tones, and visual concepts -- and converge on content that genuinely fits your brand voice rather than accepting the first output.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the UGC Video tool:
- Ask Claude: "Generate a testimonial creative for [product] using ugc-video -- focus on [key benefit]"
- Claude creates a testimonial narrative with authentic voice and specific product details
- Ask: "Generate a video version of this testimonial"
- Claude produces video testimonial content ready for social media and ads
Example Prompt
Try this with Claude using the UGC Video tool
Generate 3 video testimonial creatives for a noise-canceling headphone brand. Each should focus on a different use case: commuting, office work, and music production.
Tips
- Give each testimonial a specific use case to make it feel personal and relatable
- Ask Claude to vary the energy level -- some testimonials are enthusiastic, others are calm and considered
- Include specific details like time of ownership and comparison to alternatives for authenticity