How to Create Authentic Review Content with Claude
Generate product review content using Claude and ToolRouter. Authentic review-style UGC for ads and social.
Tool
Claude integrates UGC content generation into a terminal-first creative workflow where you maintain full control over each step. Walk through audience research, creative direction, and content generation sequentially, refining each output through follow-up prompts before moving to the next stage. The iterative approach lets you explore multiple creative angles -- different hooks, tones, and visual concepts -- and converge on content that genuinely fits your brand voice rather than accepting the first output.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the UGC Video tool:
- Ask Claude: "Generate a realistic product review creative for [product] using ugc-video"
- Claude creates review-style content with authentic tone and specific product details
- Ask: "Generate scenes showing the product being used in everyday scenarios"
- Claude produces visual scene descriptions that pair with the review narrative
Example Prompt
Try this with Claude using the UGC Video tool
Create 3 product review-style creatives for a wireless charger. Each should feel like a genuine customer sharing their experience -- include specific details about what they liked.
Tips
- Include specific details like "I have been using this for 3 weeks" to increase authenticity
- Ask for both positive and mixed-positive reviews -- pure praise feels less genuine
- Request different customer personas for each review to show broad appeal