How to Create Tutorial-Style UGC with OpenClaw
Generate tutorial UGC with OpenClaw and ToolRouter. Educational content that drives product adoption.
Tool
OpenClaw turns UGC content generation into a scalable production pipeline optimized for teams managing multiple brands or campaigns simultaneously. Queue up audience research and creative generation across different products, target segments, or campaign angles in a single session, and receive structured output you can feed directly into ad platforms, creative review tools, or content approval workflows. The batch-oriented approach ensures consistent quality and format across all generated assets, reducing manual cleanup.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the UGC Content tool:
- Ask: "Create a tutorial-style UGC video for [product] showing [use case]"
- OpenClaw generates tutorial narrative with step-by-step scenes
- Request: "Generate the video version of this tutorial"
- Use the tutorial content for product education and social media
Example Prompt
Try this with OpenClaw using the UGC Content tool
Create a tutorial UGC video showing how to use a label maker for home organization. Make it feel like a satisfying life-hack video.
Tips
- Focus on the satisfying result at the end -- it encourages sharing
- Include one unexpected or creative use to make the tutorial memorable
- Ask for content that naturally leads viewers to want the product without hard-selling