How to Identify Viral Content with Claude
Discover viral TikTok content with Claude and ToolRouter. Spot trending videos before they peak.
Tool
Claude turns viral content discovery into an analytical terminal conversation. Fetch trending videos and Claude breaks down the common patterns -- hooks, formats, emotional triggers -- while discussing which elements you could adapt for your brand. Ask follow-up questions like "which of these trends fits a B2B audience?" or "is this trend still early enough to join?" for strategic trend intelligence.
Connect ToolRouter to Claude
1Go to Settings → Connectors → Add custom connector
2Enter the details below and click Add
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Done — works on Claude chat, desktop, and mobile
Steps
Once connected (see setup above), use the Trending Social Content tool:
- Ask Claude: "Show me the most popular TikTok videos right now using trending-social-content"
- Claude fetches trending videos and analyzes the common themes, formats, and hooks
- Ask: "What patterns do these viral videos share? How can I adapt them for my brand?"
Example Prompt
Try this with Claude using the Trending Social Content tool
Find the top trending TikTok videos right now. Analyze what they have in common -- hooks, formats, topics, sounds -- and suggest how I could create similar content for a fitness brand.
Tips
- Ask Claude to identify trends that are still emerging versus ones that have already peaked
- Request specific adaptation ideas for your niche based on the trending formats