How to Analyze Social Comments with ChatGPT
Mine social media comments for audience insights with ChatGPT and ToolRouter. Comment analysis reports.
Tool
ChatGPT produces structured audience insight reports from comment data. Read comments and ChatGPT clusters them by theme, identifies the top questions and objections, and produces a content brief that turns comment analysis into a content planning document your team can act on immediately.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
Steps
Once connected (see setup above), use the Social Reader tool:
- Ask: "Read the comments on [post URL] using social-reader"
- ChatGPT returns the comment data
- Request: "Cluster these comments by theme and identify the top audience questions and objections"
- Ask ChatGPT to generate a content brief based on the most significant gaps found
Example Prompt
Try this with ChatGPT using the Social Reader tool
Read the comments on this viral YouTube video about investing for beginners [URL]. Cluster the comments by theme, identify the top 10 questions people are asking, and generate a content brief for a follow-up article that addresses the most common unmet questions.
Tips
- Run comment analysis on your own best-performing posts to understand what resonated most
- Ask ChatGPT to identify the emotional tone of the comments — curiosity, frustration, confusion
- Request a product feedback summary from comments on product-related posts for your team