How to Build Target Customer Profiles with Copilot
Create ICPs in your IDE with Copilot and ToolRouter. Target customer profiles for technical products.
Tool
Copilot creates personas within your development workflow where they can immediately inform product decisions and implementation priorities. Generate user personas alongside your code, export them as structured JSON for your CRM or marketing automation tools, and reference persona data directly in your product documentation and design system. This tight integration between persona generation and development means insights flow into code rather than sitting in a slide deck that nobody references after the initial meeting.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Persona Generator tool:
- In Copilot Chat: "Build a target customer profile for our developer platform"
- Copilot generates a structured ICP with technographic and organizational criteria
- Ask: "Export this as a qualification scorecard our sales team can use on every prospect call"
Example Prompt
Try this with Copilot using the Persona Generator tool
Create an ideal customer profile for our code review tool. Best customers are engineering teams with 20-100 developers using GitHub, doing 50+ PRs per week.
Tips
- Technical product ICPs should include stack requirements and integration prerequisites
- Use the ICP to configure lead scoring in your CRM automatically